ENGLISH

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

By Yoram Wind , Paul E. Green (auth.) , Paul E. Green (eds.)

Book information

Publisher
Springer US
Year
2004
ISBN
978-0-387-24308-5, 978-0-387-28692-1
DOI
10.1007/978-0-387-28692-1
Language
english
Format
PDF
Filesize
9 MB (9605058 bytes)
Series
International Series in Quantitative Marketing 14
Edition
1
Pages
346\343
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
generalMarketing; Business/Management Science

Description

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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