ENGLISH

Wine, Food, and Tourism Marketing

By C Michael Hall

Book information

Publisher
Haworth Hospitality Press
Year
2003
ISBN
9780789000828, 0789000822, 0789001063
LCC
TP548.5.T68 W56 2003
Open Library ID
OL3677728M
Language
english
Format
PDF
Filesize
9 MB (9290553 bytes)
Series
Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 3/4 2003 - Vol. 14
Edition
1
Pages
193\193
Topic
Business Management
Library
ebook3000.com
Time added
2010-05-17 00:23:50
Социально-культурный сервис и туризм;Ресторанно-го

Description

I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.

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