Technology Application in Aviation, Tourism and Hospitality: Recent Developments and Emerging Issues

Description

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.   Introduction Contents Editors and Contributors Part I Strategies 1 Technology Strategy and the Safety of Travelers Introduction Safety and Travel Technology and Safety Technology as a Key Strategy to Survive in Travel Industry Conclusion References 2 The Digitainability Strategic-Technology Connection: A Mechanism for Ecotourism Sustainment in the Midst of the Pandemic Introduction Ecotourism in Malaysia Conceptual Development Murphy’s Ecological Model Community Attachment Theory The Social Exchange Theory Integrated Empirical Model Conclusion and Recommendations References 3 Strategy and Technology Framework in the Pandemic Era Among Aviation Players Introduction Air Travel Restrictions Policy Interventions for Air Travel Sustainability Key Recovery Phases Restore—Get the Aircraft Flying Reshape—It's Time for a New Normal React—Preparation for Future Pandemics Artificial Intelligence in Airlines Operation Technology Priorities for Airports During Pandemic “Touchless” Air Travel Technology The Emergence of Mobile Apps Conclusion and Recommendations References 4 Technology Strategy in Boosting Halal Tourism Activities Introduction Halal Tourism Muslim Travel Market Halal Tourism Faith-Based Needs Halal Tourism and Sustainability Approach Definition of Sustainable Tourism Halal Tourism Towards Sustainable Development Technology Needs for Halal Tourism Development of Industrial Revolution 4.0 in Halal Tourism Technology Adoption Challenges in Halal Tourism Conclusion and Future Research Directions References Part II Recent Developments 5 Mobile Technology Application in Aviation: Chatbot for Airline Customer Experience Introduction Chatbot Application for Supporting Customer Interactions Minimising Costs Enhancement of Business Operations Improvement of Customer Satisfaction Generative Pre-Trained Transformer 3 (GPT-3) Algorithm What is GPT-3? Prototype Development Recommendations and Conclusion References 6 Technology in Hotel Sector Introduction The Transformation of Technology in Hotel Sector The Recognition Technology The Artificial Intelligence (AI) Self-Service Technology (SST) The Internet of Things (IoT) The Integrated Hotel Mobile Application Technology The Underlying Factors for Technology Application in Hotel Sector The Application of Technology to Improve Communication The Application of Technology for Mobile Payment in Hotel Sector The Application of Technology in Food and Beverage Operations The Application of Technology for Marketing and Promotional The Application of Artificial Intelligence (AI) and Robots in Service Delivery The Impact of Technology in the Hotel Sector Conclusion References 7 Digital Advancements in Airline Catering Sector Introduction Role of Digital Transformation in Airline Catering Using Data Analysis to Plan Material Requirements More Efficiently Real-Time Transmission of Recipe Modifications to Production Customer Input is Used to Develop New Products Using Big Data Digital Transformation of Airline Catering: Case Study and Example AeroChef Web-Based Tool Monorail Robot for Movement of Meals Production DELMIA Quintiq’s Supply Chain Planning and Optimization Software (SCP&O) Conclusion, Limitation and Future Research Recommendations References 8 Technology Framework for Rural Tourism Development in Spain Introduction Situation of Rural Tourism in Spain Innovation and Technology for Rural Tourism Development Mobile Technology Augmented Reality and Virtual Reality Internet of Things Voice Assistance Big Data Blockchain 5G Technology Conclusion and Recommendations References 9 Iskandar.my: Framework of Mobile Augmented Reality Travel App Introduction Literature Review Technology and Tourism Mobile Augmented Reality (MAR) MAR and Experience Enhancement MAR Technological Requirement Methodology Findings and Analysis Service Dimension of ‘Iskandar.my’ MAR App Design Dimension of ‘Iskandar.my’ MAR App Conclusion References Part III Emerging Issues 10 Defender or Attacker? An Approach to Dynamic Sustainability in the Dynamic Business Climate of Rural Tourism Introduction Conceptual Development Product Factor Price Factor Time Saving Factor Methodology Findings Conclusion and Recommendation References 11 Technology Application in Airports Reopening and Operations Recovery Due to COVID-19 Pandemic Introduction Travel Restrictions During the COVID-19 Pandemic New Normal: Air Travel Reopening Considerations for Air Travel Reopening Literature Review on Technology Adoption to Assist Airport Reopening and Operations Recovery Artificial Intelligence (AI) Biometrics Internet of Things (IoT) The Benefits of Adopting Technology for Airports Reopening Cost-Effectiveness Better Crowd Control Management Improve Efficiency in Various Aspects Enhance Passengers’ Experience Reduce Contact Between Passengers and Staff Safety and Security Time Savings Support Airport Personnel Conclusion References Part IV Directions for Future Research 12 Artificial Intelligence Technology in Travel, Tourism and Hospitality: Current and Future Developments Introduction Defining Artificial Intelligence Artificial Intelligence in Travel, Tourism and Hospitality Future Developments Transportation of Tourism and Hospitality Tourism, Attraction and Location Tour Operator Management System AI as Tour Attraction Conclusion References 13 Contactless Hospitality Technology in Post-COVID-19 Era: Future Research Clusters Introduction Technology Revolution and Advancement in Hospitality Sector Past Research on Technology in Hospitality Sector Multi Types of Contactless Technology in Hospitality Sector: Future Research Clusters Conclusion References