Digital Transformation and Innovation in Tourism Events

Description

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers. Cover Half Title Series Information Title Page Copyright Page Table of Contents Figures Tables Contributors Introduction Part I Conceptual Discussions 1 Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions Introduction Digital Innovation Driven Events Tourism Evaluation of Models Related to Digital Innovation and Situational Realities Digital Innovation in Tourism Events for Competitive Advantages Conclusion References Part II Cases From Asia 2 Events at Nature-Based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing Introduction Events at Nature-Based Destinations of Bangladesh Rashmela Honey Hunting Baishabi Festival Boat Racing Full Moon Festival Wangala Festival Shiv Chaturdashi Fair Other Existing and Potential Festivals ICT-based Marketing of Nature-Based Event Tourism in Bangladesh Concluding Remarks, Policy Directions and Future Research References 3 Exploring the Light Show Landscaping at Traditional Festivals and Events in China Introduction Literature Review Night-time Tourism Lightscape in a Tourism Context Light Show Technology Applied in Urban Cities and Traditional Festivals Methodology Results Light Show Landscaping Elements Tourism Resources Aesthetic Images Created By Light Show Technology Traditional Festival and Event Symbols Advertisements Slogans for Political Events Background Music Factors Influencing Light Show Landscaping Tourists’ Emotional Experience On the Light Show Discussion and Conclusion References 4 Goddess in Digital Space: A Study On Dynamics of Digitalization in Autumn Festival of India Introduction Tracing the Festival-Event-Technology-Tourism Interaction Academic Approaches Festival-centric Tourism Durga Festival: Myth to Carnival Technology’s Interference Dynamics of Carnival’s Ride On Digital Technology and ICT Conclusion References 5 Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism Event Introduction Social Media Usage in Tourism Industry Social Media and Tourism Events Case: Harvest Festival (Kaamatan) in Sabah, Malaysia Some Suggestions Motivation to Attend Festivals Utilitarian Versus Hedonic Motivations Browsing and Participation Behaviour Conclusion References 6 Impact of Online and Social Media Platforms in Organizing the Events: A Case Study On Coke Fest and Pakistan Super League Introduction Information Technology and Information and Communication Technology What Is Information Technology? Information and Communication Technology Social Media Role of Social Media IT, ICT, SM and Events How Do IT, ICT and SM Help in Making an Event Successful? The Context of Pakistan Technological Advancements in Pakistan IT and ICT Advancements in Pakistan Role of SM in Pakistan Coke Fest and Pakistan Super League: Event Examples of IT, ICT and SM Usages Conclusion and Recommendations References 7 Technology Application in Tourism Events: Reflections On a Case Study of a Local Food Festival in Thailand Introduction Results From Step 1 Results From Step 2 Results From Step 3 Findings From Step 4 Results From Step 5 Results of Step 6 Result From Step 7 Implications for Managers and Their Practices Final Reflection References 8 An Assessment On Strengthening the Attractiveness of Turkey’s Event and Festival Tourism With Innovative Technology Efforts Introduction Definition, Scope and History of Events and Festivals Development and Necessity of Innovative Technologies in Events and Festivals An Assessment of Innovative Technologies to Strengthen Turkey’s Event Tourism Conclusion and Recommendations References 9 Technology Application in Tourism Events: Case of Africa Introduction An Overview of Technology Dynamics in Tourism Events Technology Adoption in African Tourism Events Enhancing the Services Supply Chain for African Tourism Events Through Technology Branding the Technology Tourism Events in Africa The Ugly Side of Technology Adoption in Tourism Events in Africa Conclusion Implications to Technology Application in African Tourism Events Practice References Part III Technology Application in Tourism Events: Case of Australia 10 The Ubiquitous Role of Mobile Technology Application in the Australian Open Introduction The Australian Open The Role of Mobile Technology On Australian Open Australian Open Tickets Via Mobile Live Streaming Via Mobile Phone Hi-tech “Selfies” at the Tennis Use of Accommodation Booking App Ridesharing Apps in Australia Restaurants/catering Cashless Payment Perspectives of Service Provider Strategic and Operational Management Revenue Management Online Marketing and Promotion Guest Service E-Security and Apps Design Sustainability Acceptance, Cost and Affordability of M-Tourism Application in Australian Open Conclusion and Implications References Part IV Cases From Europe 11 Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in Hungary Introduction Sports Tourism: A Conceptual Approach Technology in Sports Events Case Study of an International Sports Event: The 2021 Sabre World Cup in Budapest, Hungary Conclusion References 12 Technology and Events: The Case of Note Di Fuoco Festival in Calabria in South Italy Introduction Technology and Events Case Study: Note Di Fuoco Technology and Note Di Fuoco Conclusion References 13 The Event “7 Wonders of Gastronomy” and the Digitalization of Communication in the Portuguese Context Introduction Place Attachment and Food and Wine The “7 Wonders of Gastronomy” in Portugal Digital Communication and Territorial Market Strategies Discussion and Recommendations Conclusion and Future Research References 14 Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of Tourists Introduction: Tourism Events Industry at a Tipping Point Spanish Post-COVID-19 Patterns Generation Clean Micro Experiences Hybrid Tech Events Virtuality Dealing With Fear of Missing Out (FOMO) in Favour of Purposeful Events Sustainable and Diversity Priorities Business Travel Conclusion: Lessons Learnt References Part V Cases From North America 15 Surviving the COVID-19 Pandemic: How Technology Is Getting the Tourism Industry Back On Its Feet in the USA Introduction The Role of Tourism Globally The Role of Tourism in the United States The Role of Technology in the Tourism Industry Before and During the COVID-19 Pandemic Live Streaming, Augmented Reality and Virtual Reality Software Applications Data and Augmented Reality Digitalization and Contactless Activity Cleaning Technologies Conclusion References Part VI Cases From South America 16 Technology in Tourist Events: A Study of Rock in Rio Brazil From the Perspective of Its Stakeholders Introduction Events and Mega-Events in the Context of Tourism The Benefits of Technology and Sustainability in Events Technological Resources and Sustainable Actions Included By the Organizers of the Event and Its Stakeholders in Rock in … Technological Resources Used in Rock in Rio By the Event Organizers Technological Resources Used By the Stakeholders/sponsors at Rock in Rio Final Considerations References 17 The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the … Introduction Religious Tourism and Religious Events Real Territories and Virtual Territories Technologies in the (Re)construction of Territorial and Tourist Identities The Sacred in Cyberspace: The Religious Event Círio De Nazaré Círio 360° – Círio Virtual Museum Official Page, Facebook and WhatsApp KD a Berlinda Final Considerations References Part VII Future Research Directions 18 COVID-19 Effects On Tourism Events, Technology Acceleration and Future Research Directions Introduction COVID-19, Tourism and Tourism Events COVID-19 Background COVID-19 Effects On Tourism Events COVID-19, Technology Acceleration and Tourism Events COVID-19 Pandemic and Digitalization Digital Trends in the Tourism and Tourism Events Technology Acceleration and Opportunity of Tourism Events COVID-19 Effects and Future Research Directions for Tourism and Tourism Events Technology-enabled Tourism Events Significance of Domestic Tourism and Tourism Events Tourism and Tourism Events Policy Implications Conclusion References Conclusion Index