ENGLISH

Key Marketing Skills

By Peter Cheverton

Book information

Publisher
Kogan Page
Year
2001
ISBN
9780749433550, 0749433558
Open Library ID
OL10768632M
Language
english
Format
PDF
Filesize
6 MB (6442352 bytes)
Edition
1st edition
Pages
384\384
Topic
Business Management
Library
mexmat
Time added
2009-11-09 02:42:13

Description

This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues.

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