ENGLISH

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

By Peter Cheverton

Book information

Publisher
Kogan Page
Year
2008
ISBN
9780749452773, 0749452773
LCC
HF5438.8.K48 C47 2008
Open Library ID
OL16474766M
Language
english
Format
PDF
Filesize
4 MB (4354561 bytes)
Series
Key Account Management: Tools & Techniques for Achieving Profitable
Edition
4th
Pages
400\400
Topic
Business Management
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Very few books take the long-term, team-selling strategic view of KAM that this book takes.В  Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simplle planning methodology for identifying, obtaining, retaining, and developing keyВ customers.В  Based on real and current experience of companies facing the KAMВ challenge, it provides tools for use in the real world that will help readers plan their own strategy as they proceed.

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