Strategic Employee Communication: Building a Culture of Engagement

Description

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs. Front Matter ....Pages i-xxix Front Matter ....Pages 1-1 The Incoherence of a Solid Organizational Culture for Liquid Employees (Thatiana Cappellano)....Pages 3-22 Bodymedia Theory: A Value Proposition for Organizational Culture (Simone Ribeiro de Oliveira Bambini)....Pages 23-35 Organizational Ethics: The Challenges Faced by Communication and Culture to Change Behaviors (Ágatha Camargo Paraventi)....Pages 37-47 Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental (William Antonio Cerantola)....Pages 49-59 WhatsApp and the Mediatization of Informal Communication in Organizations (Bruno Carramenha, Thatiana Cappellano, Viviane Regina Mansi)....Pages 61-74 Diversity Management: An Overlook on Brazil’s Largest Companies (Bruno Carramenha, Thatiana Cappellano)....Pages 75-89 Behind Every Engagement There Is Always a Good Story (Bruna Bezerra Lima)....Pages 91-95 Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations (Bruna Gomes Mascarenhas)....Pages 97-103 Front Matter ....Pages 105-105 Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement (Gail S. Thornton)....Pages 107-120 Work, Motivation, and Monday Mornings (André Caldeira)....Pages 121-132 Building Trust from the Inside Out: Employees and Their Power of Influence (Daniela Sandrini Bittencourt Ferreira)....Pages 133-145 Leadership Communications, Dialogue, and Communications Areas: New Paths for Employee Communications (Viviane Regina Mansi)....Pages 147-154 Social Team Building as a Practice of Corporate Values to Achieve Engagement (Silvana Nader)....Pages 155-167 Humanized Employee Communications: The Possible Contributions of Public Relations in the BIOFAST Group Experience (Solange Moura)....Pages 169-178 Front Matter ....Pages 179-179 Employee Communications Management: The Role of Planning and Communication Channels (Bruno Carramenha)....Pages 181-190 The Maturity Matrix for Employee Communications: Paving the Way for a New Model of Organizational Communications (Cynthia Sganzerla Provedel)....Pages 191-207 Planning and Measurement: Propositions for the Strategic Work of Employee Communications (Andréa Guardabassi, Gisele Lorenzetti)....Pages 209-224 Communication Measurement as a Key Factor for Organizational Strategy Success (Lívia Guadaim)....Pages 225-236 On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale (Paulo Henrique Soares, Rozália Del Gáudio)....Pages 237-253 Simplification to Drive Relevance: GE’s Moment of “Letting Go” (Danielle Abade Brito)....Pages 255-258 Communications Agencies in Practice: Reflections and Stories from Working with Clients in Employee Communications Projects (José Luís Ovando)....Pages 259-272 Front Matter ....Pages 273-273 On Employee Communications Channels and Campaigns (Marina Gerardi)....Pages 275-281 Corporate Mobile Communication: Challenges and Reflections in an Environment of Connected Employees (Renato Martinelli)....Pages 283-294 An Employee Communications Strategy to Support the Launch of a New Business Strategy (Javier Marín)....Pages 295-303 Rituals and the Leaderships: Cases of Strategic Use of Communication Campaigns for the Employees (Bruno Chaves)....Pages 305-313 Back Matter ....Pages 315-321