ENGLISH

Narrative Organizations: Making Companies Future Proof by Working With Stories

By Michael Muller , Christine Erlach

Book information

Publisher
Springer Berlin Heidelberg;Springer
Year
2020
ISBN
9783662614204, 9783662614211
DOI
10.1007/978-3-662-61421-1
Language
english
Format
PDF
Filesize
4 MB (4013055 bytes)
Series
Management for Professionals
Edition
1st ed.
Pages
X, 223\219
Time added
2021-01-06 05:41:07
Business and Management; Corporate Communication/P

Description

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.

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