ENGLISH

Quantitative models in marketing research

By Philip Hans Franses , Richard Paap

Book information

Publisher
Cambridge University Press
Year
2001
ISBN
0521801664, 9780521801669, 9780511013010
Open Library ID
OL7754699M
Language
english
Format
PDF
Filesize
1 MB (1367361 bytes)
Pages
222\222
Library
Kolxo3
Scanned
yes
Time added
2010-07-29 05:14:56
PR;Маркетинговые исследованияМаркетингреклама

Description

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

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