ENGLISH

Marketing Research: An Applied Approach, 3rd Edition

By Naresh K. Malhotra , David F. Birks

Book information

Publisher
Inc., Trans-Atlantic Publications
Year
2008
ISBN
0273706896, 978-0-273-70689-2, 9781408212202, 140821220X
Open Library ID
OL10288189M
Language
english
Format
PDF
Filesize
36 MB (37763084 bytes)
Edition
3rd
Pages
865\865
Orientation
no
Scanned
no
Time added
2012-02-04 16:00:00
PR;Маркетинговые исследованияМаркетингреклама

Description

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

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