Consumer Behavior: Buying, Having, and Being

Description

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html Preface and FM Section I Consumers in the Marketplace Chapter 1 Consumers Rules Section II Consumers as Individuals Chapter 2 Perception Chapter 3 Learning and Memory Chapter 4 Motivation and Values Chapter 5 The Self Chapter 6 Personality and Lifestyles Chapter 7Attitudes Chapter 8 Attitude Change and Interactive Communications Section III Consumers as Decision Makers Chapter 9 Individual Decision Making Chapter 10 Buying and Disposing Chapter 11 Group Influence and Opinion Leadership Chapter 12 Organizational and Household Decision Making Section IV: Consumers and Subcultures Chapter 13 Income and Social Class Chapter 14 Ethnic, Racial, and Religious Subcultures Chapter 15 Age Subcultures Section V: Consumers and Culture Chapter 15 Cultural Influences on Consumer Behavior Chapter 17 The Creation and Diffusion of Global Cons