ENGLISH

The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

By Thomas Hine

Book information

Publisher
Little, Brown and Compamy
Year
1997
ISBN
0316365467
ASIN
B01K15OGNK
Google Books ID
slvingEACAAJ
Language
english
Format
PDF
Filesize
307 MB (321395385 bytes)
Pages
289\330
Time added
2024-01-11 12:50:23
advertisingMarketingPackaging

Description

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

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