ENGLISH

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

By Bryan Foss , Merlin Stone , Alison Bond

Book information

Publisher
Kogan Page
Year
2004
ISBN
0749442921, 9780749442927
LCC
HF5415.5 .C6625 2004
Open Library ID
OL17921163M
Language
english
Format
PDF
Filesize
1 MB (1461259 bytes)
Series
Market research in practice series
Pages
305\305
Orientation
no
Scanned
yes
Time added
2012-02-04 16:00:00

Description

Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

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