ENGLISH

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

By Bryan Foss , Merlin Stone , Alison Bond

Book information

Publisher
Kogan Page
Year
2004
ISBN
9780749442927, 9780749442927
Open Library ID
OL7967529M
Language
english
Format
PDF
Filesize
1 MB (1312929 bytes)
Series
Market Research in Practice
Pages
306\306
Topic
Education
Library
demonoid.me
Time added
2011-04-11 19:55:47

Description

''Consumer Insight'' provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

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