ENGLISH

Up Close & Personal?: Customer Relationship Marketing at Work

By Bryan Foss , Merlin Stone , Neil Woodcock , Paul R Gamble , Paul R. Gamble

Book information

Publisher
Kogan Page
Year
2006
ISBN
0749446919, 9780749446918, 9780749448745
Open Library ID
OL9590569M
Language
english
Format
PDF
Filesize
3 MB (2698492 bytes)
Edition
3rd
Pages
440\440
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing

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