ENGLISH

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

By Wirtz , Christopher H , Jochen;Lovelock

Book information

Publisher
Pearson
ISBN
1292089954, 9781292089959, 9781292090061, 1292090065
Language
english
Format
PDF
Filesize
44 MB (46047625 bytes)
Edition
3rd edition
Pages
xxxii, 670 pages: illustrations (black and white,
Time added
2020-11-29 04:16:22
Business

Description

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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