ENGLISH

Lesikar's business communication: connecting in a digital

By Kathryn Rentz; Paula Lentz

Book information

Publisher
McGraw-Hill/Irwin
Year
2014
ISBN
9780073403212, 0073403210, 2012049183
Language
english
Format
PDF
Filesize
61 MB (64121792 bytes)
Edition
13
Pages
728\728
Topic
Business
Orientation
yes
Scanned
yes
Time added
2024-10-27 13:33:09
BusinessBusiness communication

Description

This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

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