ENGLISH

Sustainable Luxury Brands: Evidence from Research and Implications for Managers

By Cesare Amatulli , Matteo De Angelis , Michele Costabile , Gianluigi Guido (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2017
ISBN
978-1-137-60158-2, 978-1-137-60159-9
DOI
10.1057/978-1-137-60159-9
Language
english
Format
PDF
Filesize
2 MB (2236896 bytes)
Series
Palgrave Advances in Luxury
Edition
1
Pages
XV, 244\253
Time added
2017-04-19 23:43:54
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Description

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

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