ENGLISH

Stated choice methods: analysis and applications

By David A. Hensher , Jordan J. Louviere , Joffre D. Swait , Wiktor Adamowicz

Book information

Publisher
Cambridge University Press
Year
2000
ISBN
0521782759, 9780521782753, 9780511011726
Open Library ID
OL7753623M
Language
english
Format
PDF
Filesize
2 MB (1931730 bytes)
Edition
1
Pages
418\418
Topic
Economy
Library
Kolxo3
Scanned
yes
Time added
2010-07-29 05:14:56

Description

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.

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