The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Book information

Year

2008

ISBN

0749450851, 9780749450854, 9780749453497

Open Library ID

OL17257180M

Language

english

Format

PDF

Filesize

3 MB (3221271 bytes)

Edition

4th

Pages

576\577

Topic

Business › Marketing: Advertising

Scanned

yes

Time added

2011-06-04 13:46:07