ENGLISH

The Idea Writers: Copywriting in a New Media and Marketing Era

By Teressa Iezzi (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2010
ISBN
978-0-230-61388-1, 978-1-137-51044-0
DOI
10.1007/978-1-137-51044-0
Language
english
Format
PDF
Filesize
1 MB (1341228 bytes)
Edition
1
Pages
IX, 213\213
Time added
2016-11-20 09:00:00
Marketing

Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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