ENGLISH

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

By Micael Dahlén , Shintaro Okazaki (eds.) , Sofie Bitter , Sonja Grabner-Kräuter (auth.) , Sara Rosengren

Book information

Publisher
Gabler Verlag
Year
2013
ISBN
978-3-658-02364-5, 978-3-658-02365-2
DOI
10.1007/978-3-658-02365-2
Language
english
Format
PDF
Filesize
4 MB (4103590 bytes)
Series
EAA Series
Edition
1
Pages
407\406
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Marketing

Description

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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