OECD Studies on Tourism.

Description

As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets. These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these link.  Read more... Foreword Table of contents Executive summary Part I -- The emergence of creative tourism Chapter 1. Creative tourism: Overview and policy directions Emergence of creative tourism Policy directions for developing creative tourism Note References Chapter 2. Creative industries in the knowledge economy Defining the creative industries Promoting economic growth and job creation Stimulating innovation and knowledge networks Regenerating urban and rural areas References Chapter 3. Creative tourism as a source of growth From "cultural" to "creative tourism." Diversifying tourism through creativityDeveloping linkages and synergies between creativity and tourism Emerging creative tourism trends Active policy approaches to generate value References Chapter 4. Creative tourism policies and practices Co-ordinated, integrated governance approach Innovation and experience creation Small and medium-sized enterprises and entrepreneurship Network and cluster development Place branding and promotion References Part II -- Creative tourism case studies Creative Austria content communication platform. Developing creative service industries in Hangzhou, ChinaDesign-induced tourism in Milan, Italy Contemporary art and tourism on Setouchi Islands, Japan Hallyu and technology-based tourism in Korea Wellington, "Creative Capital" of New Zealand Creative tourism in Santa Fe, United States.