ENGLISH

Doing Business in India

By Rajesh Kumar , Anand Sethi

Book information

Publisher
Palgrave Macmillan
Year
2005
ISBN
9781403967527, 1403967520
Open Library ID
OL15578362M
Language
english
Format
PDF
Filesize
5 MB (5526675 bytes)
Pages
176\176
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

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