ENGLISH

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

By Martin Eisend (eds.) , Vesna Zabkar

Book information

Publisher
Gabler Verlag
Year
2017
ISBN
978-3-658-18730-9, 978-3-658-18731-6
DOI
10.1007/978-3-658-18731-6
Language
english
Format
PDF
Filesize
7 MB (7724835 bytes)
Series
European Advertising Academy
Edition
1
Pages
XI, 293\294
Time added
2017-06-25 01:09:30
Marketing

Description

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

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