ENGLISH

A Business History Of The Bicycle Industry: Shaping Marketing Practices

By Carlo Mari

Book information

Publisher
Palgrave Pivot
Year
2021
ISBN
3030505626, 9783030505622, 9783030505639
Language
english
Format
PDF
Filesize
4 MB (3704457 bytes)
Edition
1st Edition
Pages
147\147
Time added
2020-11-03 12:18:13
Marketing

Description

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

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