ENGLISH

Essential guide to marketing planning

By Wood , Marian Burk

Book information

Publisher
Pearson
Year
2013
ISBN
9780273773634, 9780273773672, 9780273794837, 0273773631, 0273773674, 0273794833
Language
english
Format
PDF
Filesize
7 MB (7509819 bytes)
Edition
3. ed
Pages
XXIII, 299 Seiten: Illustrationen, Diagramme\329
Time added
2020-11-29 04:16:29
Business

Description

This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.

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