ENGLISH

Review of Marketing Research (4)

By Naresh K. Malhotra

Book information

Publisher
Emerald Group Publishing Limited
Year
2008
ISBN
0765620928, 9780765620927
Open Library ID
OL10936585M
Language
english
Format
PDF
Filesize
2 MB (2329069 bytes)
Volume
4
Pages
225\225
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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