ENGLISH

Basic Marketing Research: Integration of Social Media

By Naresh K. Malhotra

Book information

Publisher
Pearson
Year
2011
ISBN
0132544482, 9780132544481
Language
english
Format
PDF
Filesize
14 MB (14758923 bytes)
Edition
4th
Pages
640\702
Topic
Business Marketing
Time added
2019-05-29 03:21:11
Marketing researchSocial Media

Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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