ENGLISH

Conjoint Measurement: Methods and Applications

By Frank Huber , Anders Gustafsson , Andreas Herrmann

Book information

Publisher
Springer
Year
2007
ISBN
3540714030, 9783540714033, 9783540714040
Open Library ID
OL9713992M
Language
english
Format
PDF
Filesize
4 MB (3888822 bytes)
Edition
4th
Pages
373\380
Time added
2011-08-31 04:54:40

Description

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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