ENGLISH

Conjoint Measurement: Methods and Applications

By Anders Gustafsson , Andreas Herrmann , Frank Huber (auth.) , Professor Dr. Anders Gustafsson , Professor Dr. Andreas Herrmann , Professor Dr. Frank Huber (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2007
ISBN
978-3-540-71403-3, 978-3-540-71404-0
DOI
10.1007/978-3-540-71404-0
Language
english
Format
PDF
Filesize
4 MB (3900220 bytes)
Edition
4
Pages
373\371
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Marketing; Statistics for Business/Economics/Mathe

Description

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

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