Value in a Digital World: How to assess business models and measure value in a digital world

Description

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business. Front Matter ....Pages i-xxii The New Digital Economy (Francisco J. López Lubián, Jose Esteves)....Pages 1-25 Economic Value and Digital Business (Francisco J. Lopez Lubián, José Esteves)....Pages 27-57 Escaping the Hype: Dealing With Subjectivity and Finding the Right Price (Francisco J. Lopez Lubián, Jose Esteves)....Pages 59-94 Weighing the Air: Valuing Digital Intangibles (Francisco J. Lopez Lubián, Jose Esteves)....Pages 95-124 Managing to Deliver Value in a Digital World (Francisco J. Lopez Lubián, Jose Esteves)....Pages 125-141 Dealing With the Value Perception Gap (Francisco Lopez Lubián, Jose Esteves)....Pages 143-157 Summary and Conclusions (Francisco J. López Lubián, Jose Esteves)....Pages 159-165 Back Matter ....Pages 167-168