ENGLISH

Branded Spaces: Experience Enactments and Entanglements

By Stephan Sonnenburg , Dr. Laura Baker PhD (auth.) , Laura Baker (eds.)

Book information

Publisher
VS Verlag für Sozialwissenschaften
Year
2013
ISBN
978-3-658-01560-2, 978-3-658-01561-9
DOI
10.1007/978-3-658-01561-9
Language
english
Format
PDF
Filesize
5 MB (5339460 bytes)
Series
Management – Culture – Interpretation
Edition
1
Pages
278\268
Orientation
yes
Scanned
yes
Time added
2013-10-26 06:25:32
Economic SociologyOrganizational Studies

Description

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

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