Cosmopolitanism, Markets, and Consumption : A Critical Global Perspective

Description

This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies. Front Matter ....Pages i-xiii Introduction (Julie Emontspool, Ian Woodward)....Pages 1-7 Front Matter ....Pages 9-9 Conceptualizing the Field. Consuming the Other, Marketing Difference (Ian Woodward, Julie Emontspool)....Pages 11-37 On Decomposing the ‘Thick’ and the ‘Thin’ for Measuring Cosmopolitanism in Multicultural Marketplaces: Why Unpacking the Foreign and Global Aspects of Cosmopolitanism Matters (Eva Kipnis)....Pages 39-67 Aesthetico-cultural Cosmopolitanism: A New Kind of ‘Good Taste’ Among French Youth (Vincenzo Cicchelli, Sylvie Octobre)....Pages 69-95 Front Matter ....Pages 97-97 Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo (Viviane Riegel)....Pages 99-125 Cosmopolitanism and Its Sociomaterial Construction in the Servicescape (Bernardo Figueiredo, Jonathan Bean, Hanne Pico Larsen)....Pages 127-156 Cosmopolitan and Non-cosmopolitan Surfaces (Eduardo de la Fuente)....Pages 157-181 Front Matter ....Pages 183-183 Becoming Morally Cosmopolitan: The Interplay of Inner–Outer Moral Commitments in the Marketplace (Pilar Rojas Gaviria)....Pages 185-210 ‘Festivals Implicate Others’: Framing Cosmopolitan Encounters at a European Festival (Dario Verderame)....Pages 211-238 Buying the Nation and Beyond: Discursive Dilemmas in Debates around Cosmopolitan Consumption (Farida Fozdar)....Pages 239-264 Front Matter ....Pages 265-265 Will Consumer Cosmopolitanism Save the World? Should It? (Dannie Kjeldgaard)....Pages 267-275 Hopelessly Adrift? Cosmopolitanism, Global Citizenship, and Moral Commitment (Zlatko Skrbis)....Pages 277-285 Back Matter ....Pages 287-295