ENGLISH

Encyclopedia of Public Relations

By Dr. Robert L. Heath

Book information

Publisher
Inc, Sage Publications
Year
2004
ISBN
9780761927334, 0761927336
Open Library ID
OL17132687M
Language
english
Format
PDF
Filesize
19 MB (19839326 bytes)
Edition
1
Pages
1101\1101
Time added
2010-02-18 13:16:04
PR;Связи с общественностью;ЭнциклопедииМаркетингреклама

Description

The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics-full details of which are included in an appendix.

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