ENGLISH

Winning the ZMOT

By Lecinsky Jim.

Book information

Language
english
Format
PDF
Filesize
5 MB (5274694 bytes)
Pages
\75
Topic
Business\\Marketing: Advertising
Library
twirpx
Time added
2017-08-07 07:01:42
PR;МаркетингМаркетингреклама

Description

Vook, 2011. — 86 p.The Zero Moment of Truth (ZMOT) influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results. It’s up to us to join the conversation at this new moment where decisions are being made, and to provide the information that shoppers naturally crave, in all the ways that they crave it. This book about this. It contains 7 chapters.

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