ENGLISH

Optimal Bundling: Marketing Strategies for Improving Economic Performance

By Andreas Herrmann , Ralph Fuerderer , Georg Wuebker (auth.) , Dr. Ralph Fuerderer , Prof. Dr. Andreas Herrmann , Dr. Georg Wuebker (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
1999
ISBN
978-3-642-08459-1, 978-3-662-09119-7
DOI
10.1007/978-3-662-09119-7
Language
english
Format
PDF
Filesize
8 MB (7970761 bytes)
Edition
1
Pages
299\294
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Marketing

Description

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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