ENGLISH

The Future of Business: The Essentials , Fourth Edition

By Lawrence J. Gitman , Carl McDaniel

Book information

Publisher
South-Western College Pub
Year
2008
ISBN
032459075X, 9780324590753
Language
english
Format
PDF
Filesize
18 MB (19384977 bytes)
Edition
4th
Pages
530\530
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

A textbook for the introductory business course at the college level covering the business environment, business ownership, business management, marketing management, technology and information, and finance. Throughout, the reader is addressed in a personal fashion and examples are chosen to relate to the experiences of young college students. Peppered throughout with frenetic, Gen-X photography and graphics.

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