ENGLISH

MKTF: Principles of Marketing

By Carl McDaniel , Charles Lamb , Joe Hair

Book information

Publisher
Cengage Learning
Year
2024
ISBN
0357929217, 9780357929216
Language
english
Format
PDF
Filesize
72 MB (75624884 bytes)
Edition
14
Pages
496\414
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2024-08-17 16:44:12

Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success.

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