ENGLISH

Better Business

By Michael R. Solomon , Kendall Martin , Mary Anne Poatsy

Book information

Publisher
Pearson
Year
2018
ISBN
1292218193, 9781292218199, 9781292218205 1292218207
Language
english
Format
PDF
Filesize
73 MB (76372991 bytes)
Edition
5th Edition/Global Edition
Pages
624\627
Topic
Business Management
Time added
2020-02-01 05:59:08
ManagementMarketing

Description

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

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