ENGLISH

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

By Philipp Sandner (auth.)

Book information

Publisher
Gabler Verlag
Year
2010
ISBN
978-3-8349-1774-4, 978-3-8349-8393-0
DOI
10.1007/978-3-8349-8393-0
Language
english
Format
PDF
Filesize
2 MB (2026244 bytes)
Edition
1
Pages
220\234
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Marketing

Description

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

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