ENGLISH

The SAGE Handbook of Marketing Theory

By Michael Saren , Pauline Maclaran , Barbara Stern , Mark Tadajewski (eds.)

Book information

Publisher
SAGE
Year
2009
ISBN
184787505X, 9781847875051
Language
english
Format
PDF
Filesize
4 MB (4397815 bytes)
Edition
1
Pages
544\542
Time added
2018-03-02 15:07:10
Marketing

Description

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

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