Translating Culture-specific Items in Tourism Brochures
Book information
Description
Journal of Translation and Interpretation. 2011, vol. 5, no. 2The paper discusses and describes the different translation techniques applied in the English translations of Hungarian tourism brochures. Tourism brochures are texts loaded with culture-specific items. It is important to transmit the message adequately, or it may lead to loss of business. The paper first gives a short overview of the concept of culture-specific items and of the techniques that are applied when translating them, and then shows the techniques applied in these tourism brochures. Keywords: brochure, culture-specific items, special language, tourism, translatability