ENGLISH

E-Mail Selling Techniques: That Really Work

By Stephan Schiffman

Book information

Year
2006
ISBN
1593377444, 9781593377441
ASIN
B0014JUVEG
Open Library ID
OL8872758M
Language
english
Format
PDF
Filesize
1 MB (1137330 bytes)
Pages
160\163
Scanned
yes
Time added
2011-06-04 13:46:07

Description

E-mail has revolutionised the way we do business. In "E-mail Selling Techniques", sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. "E-mail Selling Techniques" offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines. The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.

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