ENGLISH

Food in the Internet Age

By William Aspray , George Royer , Melissa G. Ocepek (auth.)

Book information

Publisher
Springer International Publishing
Year
2013
ISBN
978-3-319-01597-2, 978-3-319-01598-9
DOI
10.1007/978-3-319-01598-9
Language
english
Format
PDF
Filesize
1 MB (1247700 bytes)
Series
SpringerBriefs in Food, Health, and Nutrition
Edition
1
Pages
83\94
Orientation
yes
Scanned
yes
Time added
2013-09-13 12:16:54
Information Systems Applications (incl. Internet);

Description

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.​

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