Facebook Nation: Total Information Awareness

Description

This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country. Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy." This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks. Acknowledgements About the Book Contents About the Author Part I: Prologue Chapter 1: From 1984 to Total Information Awareness 1.1 U.S. Capitol Riot on January 6, 2021 1.2 President Ronald Reagan on April 3, 1984 1.3 Total Information Awareness 1.4 Edward Snowden’s NSA Leaks and PRISM 1.5 Social Networks’ Responses to NSA Leaks and PRISM 1.6 Reform Government Surveillance and Reset the Net References Part II: Privacy in the Age of Big Data Chapter 2: Social Networks and Privacy 2.1 Zero Privacy and the Central Intelligence Agency 2.2 The Archer, Carrier Pigeons, and President Jimmy Carter 2.3 The Pervasiveness of Facebook 2.4 Chairs Are Like Facebook 2.5 Facebook and Personal Privacy 2.6 Facebook Friends and Personal Privacy 2.7 Facebook, Children, and COPPA 2.8 Netflix and Social Apps on Facebook 2.9 Facebook Timeline and Open Graph 2.10 Ambient Social Apps and Digital Surveillance 2.11 Stalking Apps and Badoo (aka Facebook for Sex) 2.12 Facial Recognition Apps 2.13 Facial Recognition on Facebook, Google, and iPhone 2.14 Virtual Passports: From Privacy to Data Use 2.15 Social Search: Google, plus Your World and Microsoft’s Bing 2.16 Self-Destructing Messages 2.17 Facebook Anonymous Login 2.18 Anonymous Social Apps 2.19 Responses to Zero Privacy References Chapter 3: Smartphones and Privacy 3.1 Smartphones 3.2 Location Tracking on iPhone and iPad 3.3 Carrier IQ 3.4 Smartphone Data Collection Transparency 3.5 Always On 3.6 Mobile Apps Privacy Invasion 3.7 Mobile Apps for Children 3.8 Android Market and Google Play 3.9 Apple’s App Store 3.10 Facebook App Center References Chapter 4: Privacy Breaches 4.1 Facebook’s Massive Data Breaches 4.2 Google Street View 4.3 Google Easter Eggs in Disguise 4.4 Apple Software Bugs 4.5 Facebook User Tracking Bug and Online Behavioral Tracking 4.6 Carrier IQ and Other Privacy Blunders References Part III: Business Intelligence in Social Media Chapter 5: Business Intelligence 5.1 French Revolution of Finance: A Tale of GameStop 5.2 Bitcoin, Dogecoin, and Crypto Pump-and-Dumps 5.3 Facebook Credits, Libra, Diem, and Stablecoin 5.4 Intelligent Digital Billboards 5.5 Data Mining: Amazon.com, Lowe’s, Target, True&Co 5.6 Tumblr and Gmail: Yes to Advertisements 5.7 Social Ads on Facebook 5.8 News Feed, Sponsored Stories, Custom Stories, Facebook Exchange, and Marketplace 5.9 Facebook for Every Phone 5.10 Instagram and Mobile App Install Ads 5.11 Facebook Home and Parse 5.12 WhatsApp and Facebook Audience Network 5.13 Location-based Mobile Advertisements 5.14 Business Communications on Facebook 5.15 B2B, B2C, and H2H on Social Media References Chapter 6: Facebook Analytics, Advertising, and Marketing 6.1 The Viral Cycle 6.2 Metrics Analysis Action (MAA) 6.3 Everything You Need to Know about Website Custom Audiences (WCA) 6.4 Ten Questions Any Facebook Marketing Consultant should be Able to Answer 6.5 The Insider’s Guide to Facebook Traffic 6.6 Using Exclusion Targeting to Filter Out Unwanted Targets 6.7 Guess Where Users are Spending More Time — TV or Mobile/Web? 6.8 The Mechanics of Facebook Ad Budgeting 6.9 How Spending a Few Dollars on Facebook can Turn You into an Influencer 6.10 The Danger of Buying Facebook Fans 6.11 How to Tell if Your Ad is Working and Diagnose Newsfeed Burnout References Chapter 7: How to Become an Influencer and Make Money on Instagram 7.1 Social Media Influencer 7.2 Advertisement 7.3 Affiliate Marketing 7.4 Personal Branding 7.5 Giveaways 7.6 Boosting Your Instagram Followers 7.6.1 Enter Giveaways as a Sponsor 7.6.2 Promote your Content to Top Instagram Posts 7.6.3 Joining Instagram Pods 7.6.4 Advertising with Influencers 7.6.5 Targeted Instagram Ads 7.6.6 The Bottomline Chapter 8: Consumer Privacy in the Age of Big Data 8.1 Data Privacy vs. Data Security 8.2 Facebook vs. Apple’s Privacy Nutrition Labels 8.3 Oil of the Digital Age 8.4 Data Brokers: The Good, the Bad and the Ugly 8.5 Consumer Privacy Bill of Rights 8.6 Federal Trade Commission Privacy Report: Do Not Track 8.7 Google’s Federated Learning of Cohorts (FLoC) 8.8 California Online Privacy Protection Act 8.9 European Union’s “Right to be Forgotten” Law 8.10 Facebook and Twitter Safety and Takedowns References Part IV: The Rise of Facebook Nation Chapter 9: Twitter – A World of Immediacy 9.1 Platform of Hope Amid COVID-19 Crisis 9.2 Crime Stoppers on Social Media 9.3 The Pen is Mightier than the Sword 9.4 Citizen Journalists 9.5 A World of Immediacy 9.6 Prevalence of Twitter 9.7 Advertisements and Campaigns on Twitter 9.8 Cuban Twitter: ZunZuneo 9.9 Creative Uses of Twitter 9.10 The Downside of Twitter References Chapter 10: Misinformation, Disinformation, and Fake News 10.1 The Storming of Capitol Hill in 2021 10.2 The War of the Worlds Radio Broadcast in 1938 10.3 Misinformation, Disinformation, and Fake News on Social Media 10.4 Ramifications and Repercussions of Misinformation and Disinformation 10.5 Combating Misinformation, Disinformation, and Fake News on Social Media 10.6 Censorship vs. Freedom of Speech 10.7 The Oversight Board: Facebook’s Supreme Court 10.8 Trustworthiness of Wikipedia 10.9 Google Search Sabotage 10.10 Advertising Misinformation and Disinformation 10.11 Authenticity of Social Media Influencers and Fake Accounts 10.12 Facebook Account Verification 10.13 Twitter Verified Accounts 10.14 Deepfakes and Shallowfakes on YouTube 10.15 Social Media vs. Mainstream Media 10.16 Abuse of Power References Chapter 11: Wikipedia and the New Web 11.1 History of Wikipedia 11.2 Standard of Quality 11.3 Learning Curve 11.4 Wikipedia as Major News Source 11.5 Wikipedians 11.6 Acceptance of Wikipedia 11.7 Wikipedia Education Program 11.8 Systemic Bias and WikiProject Women Scientists 11.9 Native Language Wikipedias 11.10 Wikipedia Zero References Chapter 12: E-Government and E-Activism 12.1 President Barack Obama and Web 2.0 12.2 Gov 2.0 Apps 12.3 The Kony 2012 Phenomenon 12.4 Reactions to Kony 2012 12.5 SOPA/PIPA Blackout Day 12.6 Reactions to SOPA/PIPA Blackout 12.7 Battles over Internet Legislations – OPEN, ACTA, CISPA, and Net Neutrality 12.8 Peace on Facebook, Facebook Donate, and Community Help 12.9 Internet Activism and Occupy Democracy 12.10 Transnational (Arab-Israeli) Facebook Nation 12.11 Internet Censorship in Western Democracies 12.12 Internet Censorship in China 12.13 Arab Spring Uprisings, Egypt, Syria, Sandi Arabia, Turkey, and Myanmar 12.14 The Rise of Facebook Nation 12.15 Electoral College, Social Network Constitution, and Cyber Civil Rights References Chapter 13: A Multi-Criteria Approach to Analysing E-Democracy Support Systems 13.1 Introduction 13.2 e-Democracy and Tool Support 13.3 Relevant Features of Tools for e-Democracy 13.3.1 A Sample of Relevant Aspects 13.3.2 A Map of Different Aspects of Democracy 13.4 Indexation 13.5 Categorising E-democracy Tools 13.5.1 Positioning Criteria 13.5.2 Evaluation Principles 13.5.3 CAR Weights and Values 13.6 Some Examples of Components of the Positioning Criteria 13.6.1 Grading and Scale 13.7 Analysis of BottenAda, Twitter, Ushahidi, and Facebook 13.7.1 Analysis: BottenAda 13.7.2 Analysis: Twitter 13.7.3 Analysis: Ushahidi 13.7.4 Ranking Digital Intermediaries: Facebook 13.8 Concluding Remarks and Discussion References Chapter 14: A Ranking Model for Citizen Engagement in a Smart City 14.1 Introduction 14.2 Problem, Hypothesis, and Methodology 14.3 Descriptive Statistics: Distribution and Relationships 14.4 Correlation Between Variables 14.5 Hypothesis Validation 14.6 Machine Learning: Classifying Models 14.7 Statistical Inferences: Generalizing the Ranking Model 14.8 Conclusion Part V: Total Information Awareness in Facebook Nation Chapter 15: Generation C in the Age of Big Data 15.1 Digital Omnivores and Generation C 15.2 Big Data Research and Development Initiative 15.3 Big Data in Public Health and Economics 15.4 Big Data in Facebook and Google References Chapter 16: Living in Facebook Nation 16.1 Facebook’s Impact on Children and Democracy 16.2 Digital Personalities and Identities 16.3 Intertwining Lives, Online and Offline 16.4 Digital Footprint and Exhaust Data 16.5 Facebook, Peer Pressure, and Social Issues 16.6 Reality TV and Social Media 16.7 YouTube: The Beast with a Billion Eyes 16.8 Am I Pretty or Ugly? 16.9 Social Media Regrets 16.10 Facebook Social Plug-in: Like 16.11 Facebook Knows Who, When, and Where 16.12 Online Births and Deaths in Facebook Nation 16.13 Memorialization on Facebook and Life after Death on Social Networks 16.14 The Facebook Cleanse or Face-to-Facebook 16.15 The Rise of Alternative Social Media Platforms: Fortnite and Gab 16.16 Connected Cars: In-vehicle Social Networks and eXpressive Internet Architecture 16.17 Connected Home, Internet of Things, and Internet of Me 16.18 Internet Addiction and Digital Detox References Chapter 17: Personal Privacy and Information Management 17.1 Personal Information for Sale 17.2 Personal Information at Risk 17.3 Identity Theft Prevention 17.4 Password Protection 17.5 Password Security Questions 17.6 Privacy Protection 17.7 Privacy on Facebook 17.8 Privacy on Google 17.9 Privacy on Smartphones 17.10 Data Vault – Data is the New Oil 17.11 Personal Analytics and Social Networks 17.12 Community Analytics and Social Networks References Chapter 18: Total Information Awareness in Society 18.1 U.S. Capitol Riot – Free Speech vs. True Threats on Social Media 18.2 Humanity’s Dashboard in Big Data 18.3 Ambient Awareness in Suicide Prevention 18.4 Parental Awareness in School Bullying and Cyberbullying 18.5 Student Awareness in School Safety 18.6 Crime Awareness in Video Surveillance 18.7 Community Awareness in Neighborhood Watch 18.8 Situational Awareness in Traffic Safety 18.9 Location Awareness in Personal Safety 18.10 Information Awareness in Law Enforcement 18.11 Self-Awareness in Online Dating 18.12 Pandora’s Box of Total Information Awareness References Part VI: Epilogue Chapter 19: From Total Information Awareness to 1984 19.1 From Carrier Pigeons to Brave New World of Total Information Awareness 19.2 George Orwell’s 1984 19.3 Aldous Huxley’s Brave New World 19.4 Point of No Return and Internet.org: “Every one of us. Everywhere. Connected.” 19.5 Privacy and E-Activism: Mesh Networks and Peer-to-Peer Social Networks 19.6 Facebook Questions and a Google a Day 19.7 Two-Way Street of Total Information Awareness and Metaverse References Index