ENGLISH

The long tail: why the future of business is selling less of more

By Anderson , Chris

Book information

Publisher
Hyperion
Year
2006
ISBN
9780316289238, 031628923X, 9781401302375, 1401302378, 9781401384630, 1401384633, 9781401384647, 1401384641
Language
english
Format
EPUB
Filesize
1 MB (1572277 bytes)
Series
Professional Development Collection
Edition
1st ed
Pages
(xii, 238 pages) : illustrations\0
Time added
2020-07-26 19:24:52
Advertising;Commerce;Internet;Interplanetary dust;

Description

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.;The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail. The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.

Similar books