PORTUGUESE

A Cauda Longa

By Anderson , Chris

Book information

Publisher
Elsevier;Campus
Year
2006
ISBN
9788535221821, 8535221832
Language
portuguese
Format
EPUB
Filesize
835 kB (855193 bytes)
Pages
240\0
Time added
2020-11-29 05:14:27
Business;Nonfiction;Economics;Science;Technology;C

Description

TheNew York Timesbestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book sinceThe Tipping Point,Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

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