ENGLISH

Managing Value Propositions in Service Ecosystems

By Julian Boha

Book information

Publisher
Springer Fachmedien Wiesbaden;Springer Gabler
Year
2021
ISBN
9783658317126, 9783658317133
DOI
10.1007/978-3-658-31713-3
Language
english
Format
PDF
Filesize
11 MB (11527981 bytes)
Series
Markt- und Unternehmensentwicklung Markets and Organisations
Edition
1st ed.
Pages
XXII, 234\251
Time added
2021-01-06 05:41:07
Business and Management; Business and Managementgeneral; Economicsgeneral; Management

Description

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​

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