ENGLISH

Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy

By Jennifer D. Chandler

Book information

Publisher
Springer International Publishing;Palgrave Macmillan
Year
2020
ISBN
9783030477967, 9783030477974
DOI
10.1007/978-3-030-47797-4
Language
english
Format
PDF
Filesize
1 MB (1433056 bytes)
Edition
1st ed.
Pages
IX, 146\152
Time added
2021-01-06 05:41:07
Business and Management; Business and Managementgeneral; Management; Marketing; Operations Managem

Description

This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

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